Capitalizing on Your Brand in a Down Economy: How trademarks can be your most valuable asset

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Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for Utah businesses to have an understanding of why trademarks are important assets and how trademarks can help them grow. This webinar will explore how trademarks can appreciate in value over time; how they can be a property asset similar to real estate that can be bought, sold, or licensed; and how a trademark can generate sales and profits.

The Supreme Court’s Trademark Ruling Making Damages Easier to Obtain may Spark Litigation Wave

In the wake of a U.S. Supreme Court decision making it easier to win damages in trademark cases, are courts about to see a spike in infringement lawsuits and huge awards? The ruling on Thursday, in favor of a company called Romag Fasteners, said that courts can order trademark infringers — in this case Fossil Group Inc. — to fork over their ill-gotten profits even if they haven’t violated the law willfully.

Everybody Wants A ‘COVID’ Trademark. Few Will Get One.

As expected, the U.S. Patent and Trademark Office is facing a flood of trademark applications related to the coronavirus pandemic, despite the fact that experts say the vast majority of them will be rejected

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