{"id":462,"date":"2020-04-24T16:47:22","date_gmt":"2020-04-24T16:47:22","guid":{"rendered":"https:\/\/www.piahoyt.com\/?post_type=practice-areas&#038;p=462"},"modified":"2020-11-05T11:39:54","modified_gmt":"2020-11-05T18:39:54","slug":"licensing","status":"publish","type":"practice-areas","link":"https:\/\/www.piahoyt.com\/practice-areas\/licensing\/","title":{"rendered":"Licensing"},"content":{"rendered":"\n<p>Trademarks, copyrights, patents, and trade secrets are incredibly valuable assets of any company.<\/p>\n\n\n\n<p>Some folks pursue these intellectual property assets for the sake of ownership, to enhance their company\u2019s portfolio, and to establish greater asset value for the company at the time of sale.<\/p>\n\n\n\n<p>Others pursue them in order to aggressively protect their intellectual property rights and exploit the economic value associated with them through infringement actions and&nbsp;licensing programs.<\/p>\n\n\n\n<p>Whatever your&nbsp;reasons, our firm can assist a client in every step of the intellectual property protection process. We have extensive experience strategically creating, managing, and exploiting intellectual property assets in the marketplace, as well as drafting and negotiating intellectual property licenses and creating licensing programs for client property.<\/p>\n","protected":false},"featured_media":315,"template":"","practice-area-categories":[16,21],"_links":{"self":[{"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/practice-areas\/462"}],"collection":[{"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/practice-areas"}],"about":[{"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/types\/practice-areas"}],"version-history":[{"count":0,"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/practice-areas\/462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/media\/315"}],"wp:attachment":[{"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"practice-area-categories","embeddable":true,"href":"https:\/\/www.piahoyt.com\/wp-json\/wp\/v2\/practice-area-categories?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}